Hydrates, define and elongates coils, curls and waves while nourishing with nutrient-powered superfoods packed with hydration. Infused with nutritent rich superfood complex mango butter, organic coconut oil and organic pomegranate oil delivers nourishing moisture and shine while styling.

Smooth and nourish your hair, help seal in moisture and lock out frizz all day—even in intense humidity.

Deep condition your hair to reduce unwanted volume and soften hair, while helping seal in moisture and lock out frizz.

Curl straightener that progressively loosens curls so hair becomes straighter with every use.

Nature's boost for fine hair. This pre-style treatment infuses hair with all-day weightless volume that feels naturally yours.

Creates weightless body and volume on fine to medium hair. Air-infused technology transforms a liquid into a foam.

Intensifies curl, combats frizz and boosts shine on curly or wavy hair.

Our 4-step curl-perfecting system dramatically reduces frizz and defines curl.
• be curly™ shampoo 8.5 fl oz/250 ml
• be curly™ conditioner 6.7 fl oz/200 ml
• be curly™ curl enhancer 6.7 fl oz/200 ml
• be curly™ style-prep™ 3.4 fl oz/100 ml

our firmest hold hair spray

Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.

makes styling faster, easier

Creamy wax shapes and defines, giving weightless texture with firm, pliable hold to all hair types.

Pump up your style with this volumizing hair spray. Weightless micro-mist spray delivers extra firm hold to all hair types. Helps boost strands with naturally derived bulking agents like acacia gum.

Creamy wax gives weightless texture with light hold for all hair types.

A lightweight styling gel with medium hold that conditions to help fortify. Made with morikue™protein. For fine to medium hair.

Helps straighten out waves and curls for all-day control and lustrous shine. Our exclusive plant infusion blend—powered by certified organic aloe, maize and guar bean—helps prevent flyaways, reduce frizz and provide 12-hour humidity defense.

Loose and piece-y, or stand-up and messy—control paste™ lets you create texture with a medium, pliable hold for high-textured styles that are smooth with a matte finish.

Firmest hold non-aerosol hair spray, provides extra-strong style control and shine.

Our light hold hair spray offers flexible, lasting hold—for all hair types—and has a net-zero impact* on the Earth's climate.

A strong hold styling gel that offers maximum control for sculpting and molding hair. Made with certified organic flax seed and aloe. For medium to coarse hair.

Styling serum weightlessly smooths frizz, helps tame flyaways and adds shine and movement.

An airy, whipped wax that lets you create texture—with medium hold—without adding weight or stickiness. Absorbs into hair to define and separate; light enough to layer without build-up for all hair types.

This satiny pomade repels moisture from your hair, helping to prevent frizziness and flyaways.

Humectant-rich pomade enhances curl and adds shine and definition.

This high-gloss emollient with rice bran oil smooths ends, conditions and imparts extraordinary shine. For medium to coarse hair types.

The foundation for any style. This pre-styling spray helps protect hair from the hazards of combing and heat styling.

Defend your hair against humidity with this medium hold, non-aerosol hair spray. Adds brilliant shine and definition to all hair types.

Adds medium hold styling and staying power. Nourishing plant proteins help provide softness, hold and shine on medium to coarse hair.

Provides a sheer mist of pure shine to finished hair styles. Also helps eliminate flyaways for all hair types.

Rich creme formula defines texture and seals in moisture on medium to coarse hair.

Light-hold, non-aerosol hair spray reduces static and eliminates flyaways on fine and medium hair.