Revives hair with naturally derived powders that absorb excess oil and impurities. For all hair types.

The mini paddle brush is designed with one bristle missing in the bottom, middle half of the brush. This hole is to provide ventilation and to aid in drainage after the brush has been washed. Additionally it helps to prevent any bacterial growth that could occur with pooling water on the inside of the brush.

Daily leave-in treatment instantly moisturizes hair and transforms dry, brittle hair, making it soft and manageable.

Features extended bristles for easy detangling and reduces stress to hair and scalp during blow-drying and styling.

Intensifies curl, combats frizz and boosts shine on curly or wavy hair.

Deep condition your hair to reduce unwanted volume and soften hair, while helping seal in moisture and lock out frizz.

Lengthens even tight curls while controlling volume and combatting frizz. Certified organic babassu oil helps condition and loosen curls for a more controlled style as our corn-derived smoother helps minimize volume and frizz.

Flexible hold hair spray intensifies and locks in curls with all-day frizz control, corn-derived conditioning agents leave hair touchable. Wheat protein and organic aloe blend expands when hair is wet and retracts when hair is dry to define curl or wave.

Smooth and nourish your hair, help seal in moisture and lock out frizz all day—even in intense humidity.

Curl straightener that progressively loosens curls so hair becomes straighter with every use.

Easily separate the most tangled curls and coils. Fight frizz and improve the look of curls with every use.

Instantly thickens hair and expands strands from roots to ends. Powered by botanicals—including certified organic amla fruit.

Leave-in treatment that instantly repairs and helps protect from breakage and damage due to heat styling.

Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.

Nature's boost for fine hair. This pre-style treatment infuses hair with all-day weightless volume that feels naturally yours.

Creates weightless body and volume on fine to medium hair. Air-infused technology transforms a liquid into a foam.

makes styling faster, easier

Helps straighten out waves and curls for all-day control and lustrous shine. Our exclusive plant infusion blend—powered by certified organic aloe, maize and guar bean—helps prevent flyaways, reduce frizz and provide 12-hour humidity defense.

our firmest hold hair spray

Hair texturizer that instantly volumizes hair and creates a matte texture. Boosts strands with naturally derived bulking agents including kaolin clay and acacia gum. Innovative formula transforms in your hands from a powder to a lightweight, absorbent lotion.*

*Product that has liquefied will not affect performance. Do not allow product to freeze.

Leave-in treatment instantly intensifies color radiance. Seals and smooths the cuticle for increased shine.

Creamy wax shapes and defines, giving weightless texture with firm, pliable hold to all hair types.

Creamy wax gives weightless texture with light hold for all hair types.

Creates maximum volume on fine and medium hair. With certified organic aloe and wheat amino acids to help build body and add shine. For fine to medium hair.

Pump up your style with this volumizing hair spray. Weightless micro-mist spray delivers extra firm hold to all hair types. Helps boost strands with naturally derived bulking agents like acacia gum.

A lightweight styling gel with medium hold that conditions to help fortify. Made with morikue™protein. For fine to medium hair.

Our light hold hair spray offers flexible, lasting hold—for all hair types—and has a net-zero impact* on the Earth's climate.

Loose and piece-y, or stand-up and messy—control paste™ lets you create texture with a medium, pliable hold for high-textured styles that are smooth with a matte finish.

Firmest hold non-aerosol hair spray, provides extra-strong style control and shine.

A strong hold styling gel that offers maximum control for sculpting and molding hair. Made with certified organic flax seed and aloe. For medium to coarse hair.

Styling serum weightlessly smooths frizz, helps tame flyaways and adds shine and movement.

An airy, whipped wax that lets you create texture—with medium hold—without adding weight or stickiness. Absorbs into hair to define and separate; light enough to layer without build-up for all hair types.

This satiny pomade repels moisture from your hair, helping to prevent frizziness and flyaways.

Our 4-step curl-perfecting system dramatically reduces frizz and defines curl.
• be curly™ shampoo 8.5 fl oz/250 ml
• be curly™ conditioner 6.7 fl oz/200 ml
• be curly™ curl enhancer 6.7 fl oz/200 ml
• be curly™ style-prep™ 3.4 fl oz/100 ml

Humectant-rich pomade enhances curl and adds shine and definition.

This high-gloss emollient with rice bran oil smooths ends, conditions and imparts extraordinary shine. For medium to coarse hair types.

The foundation for any style. This pre-styling spray helps protect hair from the hazards of combing and heat styling.

Defend your hair against humidity with this medium hold, non-aerosol hair spray. Adds brilliant shine and definition to all hair types.

Adds medium hold styling and staying power. Nourishing plant proteins help provide softness, hold and shine on medium to coarse hair.

Provides a sheer mist of pure shine to finished hair styles. Also helps eliminate flyaways for all hair types.

Rich creme formula defines texture and seals in moisture on medium to coarse hair.

Light-hold, non-aerosol hair spray reduces static and eliminates flyaways on fine and medium hair.

Lightweight styling gel delivers maximum hold, control, definition and shine.

Creates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style.

Creates definition with medium hold. Moisture-rich formula conditions, controls and delivers shine.

Delivers moderate hold. Unique lightweight liquid complex helps seal in moisture.

Provides strong, pliable hold with excellent control. Water-based, non-greasy formula hydrates.