pure-fume™ hair mists
Aromas inspired by the worlds enchanted places transport your senses, while also infusing your strands with softness and shine.
THE PROMISE OF
NEW pramāsana™ was inspired by Ayurveda—the ancient healing art of India—and two Sanskrit words: "prama" which means "foundation" and "asana" which means "posture" or "taking a stand". Our scalp care takes a botanical stand to give you a strong foundation for beautiful hair.
Used for centuries to keep hair healthy in India, amla fruit in thickening paste thickens each strand from roots to ends—instantly.
LESS GREY. MORE YOU.
Aveda Men 5-Minute Natural Grey Blending.
Our new service for men lasts up to 4 weeks.
"Aveda Men 5-Minute Natural Grey Blending works more like a stain by adding depth and integrity to the hair color for a natural look. Because grey is blended instead of completely covered, it allows the hair to grow out naturally. The result is low-maintenance, natural-looking color that keeps the hair in great condition."
KURT KUEFFNER, AVEDA ARTIST
1From plants, non-petroleum minerals or water.