create style
aveda men pure-formance™ thickening paste
Instantly thickens hair and adds pliable hold to create any style.
Aveda Men Pure-Formance™ Firm Hold Gel
Lightweight styling gel delivers maximum hold, control, definition and shine.
Aveda Men Pure-Formance™ Grooming Clay
Creates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style.
Aveda Men Pure-Formance™ Grooming Cream
Creates definition with medium hold. Moisture-rich formula conditions, controls and delivers shine.
Aveda Men Pure-Formance™ Pomade
Provides strong, pliable hold with excellent control. Water-based, non-greasy formula hydrates.
Aveda Men Pure-Formance™ Liquid Pomade
Delivers moderate hold. Unique lightweight liquid complex helps seal in moisture.
Control Paste™
Loose and piece-y, or stand-up and messy-control paste™ lets you create texture with a medium, pliable hold for high-textured styles that are smooth with a matte finish.
Light Elements™ Defining Whip™
An airy, whipped wax that lets you create texture-with medium hold-without adding weight or stickiness. Absorbs into hair to define and separate; light enough to layer without build-up for all hair types.
Control Force™ Firm Hold Hair Spray
our firmest hold hair spray